For years, companies measured success through Google rankings.
Rank #1.
Increase organic traffic.
Build backlinks.
That worked because Google was the primary way people discovered products and services.
But something is changing.
Millions of users now ask ChatGPT, Claude, Gemini, and Perplexity for recommendations before they visit a website.
Instead of searching:
"Best SEO tool"
They ask:
"What is the best SEO tool for a startup?"
The answer they receive is generated by AI.
This creates a new problem for businesses.
Most companies have no idea:
Whether AI models mention them
How often competitors are recommended
Which sources influence AI responses
How visible they are across AI search engines
Traditional SEO tools were not built for this.
A company can rank well on Google and still be nearly invisible inside AI-generated answers.
That observation is what led me to start building Sylgeo.
The goal is simple:
Help companies understand and improve their visibility across ChatGPT, Claude, Gemini, and Perplexity.
We're still early, but I believe Generative Engine Optimization (GEO) will become as important over the next few years as SEO was over the last decade.
I'm curious:
Have you checked whether ChatGPT recommends your product?
One thing I'd be careful with:
The interesting question may not be whether companies can measure AI visibility.
It may be what decision they're actually expecting that visibility to help them make.
Those can look like the same problem early on, but they tend to lead in very different directions.