It looks like after about 1-2 weeks 95% of the users that try my product are dropping off...
I think the problem I'm having here is:
I'm trying to figure out which one...
but what are NORMAL retention rates for successful apps. 20% ? 50%?
can anyone provide some feedback here?
#ask-ih
Also, you should ask what the quality of the audience going to your app is. Are they relevant? e.g. targeting 12 year old girls for a betting website would give you a similar drop off rate :D
Can you give a bit more background info about the product Kevin?
For example:
Without that info, it's impossible to give you an example of a 'normal' retention rate which would be close to applicable for you...
I've seen apps with a <1% retention rate turn into massively successful businesses, and apps with a >70% retention rate fail...