What are some good resources on email courses?
Hi all,
I'm looking at creating an email course to help people keep up with the ever-evolving tech ecosystems, by helping them learn a new technology over the span of a few weeks.
I'm thinking that en email course would be an interesting format for that.
I am now trying to find resources on how to build an email course, best practices, traps to avoid, and so on. Anything you'd recommend?
I've also looked at some email courses out there, and I found tw500 by @brunor [1], and also Blogging for Devs by @momoko [2] (also an interview [3] by @yaroslawbagriy). Any other examples you'd recommend I look into?
Thanks in advance for any help you can give.
You're the best y'all, keep it up! 💪💪💪
[1] Bruno Raljic (@brunor) -- https://www.indiehackers.com/post/from-75-to-600-twitter-followers-in-6-weeks-by-following-some-tips-does-it-work-e1031237c0
[2] Monica Lent (@momoko) -- https://bloggingfordevs.com/
[3] https://www.indiehackers.com/post/welcome-emails-email-courses-with-monica-lent-of-blogging-for-devs-111090d4c5
Hey! Thanks for including tw500
Feel free to ask anything directly if you want
Can you also explain a bit how you imagined to do it. Is it a one course to change the mindset/habbits of getting up to date or multiple courses on multiple topics?
It would be a single course, that would chunk up the various steps it takes to get up to speed with a piece of technology (depth) or get up to speed with an entire field from a big picture level (breadth).
I wouldn't create content about a particular technology, it would be more of a self-directed program on learning something new, and how to know when it's enough and how to know what good looks like.
And I will maybe surprise you, but a lot of people who I talked to about this, some very senior engineering positions or even higher management, are struggling on how to approach this and make it fit in their already super busy calendars.
consumption of email course is on the pull principle, you decide when you'll read it. And that's good for these senior devs or managers. However, I'm thinking how this is going to be positioned and sold in first place. It would be probably hard to convince people to try it. Especially if it's broad, like here's how you can learn anything new. Do you have any experience with other people that could give you testimonials or any kind of social proof?
You're making a very good point. Being too broad and unspecific is indeed a major risk. I'll have to think more about how I can narrow it down...
My intent is to propose it for free at first, see if there's interest and value, and grow from there. I could ask 10 friends/acquaintances around me to be part of the pilot, hopefully I can also convince them to allow me to use their names as social proof afterwards.
sounds like a plan. start small and see how it will go
I haven't read over this myself recently, but drip.com has some resources on this as well as email marketing resources in general.
https://www.drip.com/blog/marketing-automation/build-an-email-course
https://www.drip.com/blog/marketing-automation/online-course-automation
+1 convertkit.com - great resources there.
+1 Monica Lent - she has tons of great info.
Thanks Mike 🙏
Hi! I haven't found anyone in particular but convertkit has a guide and a YouTube video on how to do it.
https://convertkit.com/create-an-email-course?utm_source=youtube.com&utm_medium=social&utm_campaign=tradecraft
Great find, thanks for the link!
Hmm, I don't think I really looked at any particular resources when creating mine. But by the end of the month there will be an article coming out about my email course which digs more into the metrics and best practices.
Meanwhile, I think the key elements were:
Those would be my main tips and things I consider success factors.
Wow, thank you for sharing your insights, it's really helpful.
I look forward to reading your article when it's out!
[2] and [3] are certainly work a look. She's done amazing work.