I'm new to copywriting (currently midway through a diploma), and was wondering what books other copywriters would recommend reading?
My focus is going to be SaaS, so I'd appreciate anything around that area, but I'd love to hear any recommendations.
So far my favourite book I've read on the subject is Ogilvy on Advertising by David Ogilvy. I found it inspirational, and it gave me an insight into the psychology behind writing copy.
I look forward to reading your suggestions