What are your marketing strategies for your SaaS project?

Indie Hackers itself has been hugely successful for me. Honest, transparent content on what works for you and what doesn't.

Last year, a friend’s SaaS was growing steadily but plateaued at 500 sign-ups. She reached out to https://www.highervisibility.com/, and they recommended a custom blend of franchise-style SEO and niche PPC, all orchestrated through their TGS framework. Within two quarters her monthly leads doubled and churn dipped by 15%

SaaS marketing strategies need a specific approach, given the unique nature of SaaS products. Besides simply being intangible, SaaS products are also primarily subscription-based, creating the need to continuously prove their worth. Here are a couple of ideas to incorporate in your SaaS marketing strategies:

• Create an impeccable website before driving traffic;

• Establish expert credibility and build a community in your niche;

• Place huge emphasis on SEO;

• Clearly demonstrate how your product is different (it's no secret that the SaaS market is oversaturated);

• Prioritize brand awareness and brand integrity - SaaS customers rarely commit to a product that they haven't heard of;

• (Ideally) offer a Freemium pricing plan / Free trial plan;

• Create informative, personalized product demos;

• Make sign-ups as easy as possible;

• Clearly map out every stage of the customer journey;

• Cultivate and repurpose customer testimonials and reviews. The SaaS community pays close attention to real users’ experiences.

These are all pretty straightforward tips for creating a successful SaaS marketing strategy, but in reality, it's much more complex and tricky.

Have you tried Affiliate market places like Reditus (https://www.getreditus.com/?gr_pk=870D&gr_uid=GYjG). They are a little more geared to Saas type businesses.

discloser: thats my affiliate link

There's many possibilities and it depends a lot on the business itself but I personally go for that when marketing for launch:

1. Inbound Content Creation: Focus on viral content with several channels omni-platforms (Youtube shorts, Tiktok, Facebook Reels, Instagram Reels -> highest viral potential). All those sub channels redirect to the main channel which redirects to the landing page. Always focus on either story telling or riding the trends (inspired from contextual advertising strategies from Ryan Reynolds)

2. Outbound List building: Manual outreach to build a list that started 3 months ago and we still haven't launched (beta launch on Feb). As we have an AI tool, we spot where the people interested in AI are congregated and directly reach out from there. For example, insta influencer talking about AI they often promote AI tools and we see the interested people in the comment section and directly go and reach out.

3. Friends & Network: Critical for first review and building first traction

4. All those above should serve to build your community and should redirect to some channel on Slack/Discord/community platform to keep people updated.

1. Define Your Target Audience:

   • Understand who your ideal customers are. What industries do they belong to? What are their pain points? Tailor your marketing efforts to address their specific needs.

2. Content Marketing:

   • Create valuable content that showcases your expertise and addresses the challenges your target audience faces. This could include blog posts, whitepapers, case studies, and more.

3. SEO Optimization:

   • Optimize your website and content for search engines to increase visibility. Use relevant keywords, create high-quality content, and work on building backlinks.

4. Social Media Marketing:

   • Leverage social media platforms where your audience is active. Share relevant content, engage with your audience, and consider running targeted ads to reach a wider audience.

5. Email Marketing:

   • Build an email list and use it to nurture leads. Send regular updates, newsletters, and exclusive content to keep your audience engaged.

6. Partnerships and Collaborations:

   • Explore partnerships with other businesses that complement your SaaS product. This can help you tap into their customer base and expand your reach.

7. Influencer Marketing:

   • Identify influencers in your industry and collaborate with them to promote your product. Influencers can help you reach a larger audience and build trust.

8. Referral Programs:

   • Encourage your existing customers to refer others by implementing a referral program. Offer incentives such as discounts, free trials, or other perks for successful referrals.

9. Attend Industry Events and Conferences:

   • Participate in relevant conferences, trade shows, and events. This can help you network with potential customers and industry professionals.

10. User Reviews and Testimonials:

    • Encourage satisfied customers to leave positive reviews and testimonials. These can build trust and serve as social proof for your product.

11. Free Trials and Demos:

    • Offer free trials or demos of your SaaS product to allow potential customers to experience its value firsthand.

12. Community Building:

    • Create a community around your product. This could be a forum, a social media group, or any platform where users can connect, share experiences, and provide feedback.

Remember that the success of your marketing efforts often requires a combination of these strategies. Continuously monitor and analyze the performance of your campaigns to make data-driven adjustments and optimize your approach.

Sharing a success in growth hacking thro social network for very raw concept testing. You don't always need to spend a lot of money on ads or survey tools to get feedback or engagement. >1,000 sign-ups in a few days. 😊 Read the strategy here --> shorturl_dot_at/aBJU9

My strategy so far is to post educational content on Reddit and X for my target audience and link my landing page.

Content distribution. Simply posting a new marketing example on The Growth Archive and then distributing different versions of it on different social media platforms where my target audience hangs out. For example, SaaS marketing Facebook groups will be the short-form version and r/entrepreneur Reddit is long form..

The first part will be reaching your ICP in their natural habitat

Find ICP (ideal customer profile) reach them personally via Linkedin, get some feedback, and make them users. Make some launches on related communities, and do some lead generation with email marketing. Finally, you can give some ads to social media to rach mass as well.

No secrets. Set your target audience and touch them wherever/whenever they are.

Direct reach out via email/Linkedin is what works best for us. Volume negates luck!

It's really a big question. I have tried sooo many social media methods , and wanna share with other marketers :

"For big team, try everything including ads, it will save your time"

"For small team, don't start with SEO, try to do some content marketing ,build you own ip on Youtube/Twitter, cold email is also a good choice:) Invest some at the beginning, collab with some KOLs or newsletter. Don't pay for any ads except google's brand name keywords ads."

I have a b2b product, that's why my plans are making cold emails and reaching out from linkedin, instagram etc. Also for seo wrote 1-2 blog posts. (I have 5 users, 1 active user. Launched almost 1 months ago)

Marketing is hard. I just decided to take a brake to think and make a research what people need and in which direction to grow.