Product Market Fit July 15, 2020

What desire or need is your product satisfying?

Leo Nagano @Leo

Product = object or system made available for consumer use

Anything that can be offered to a market to satisfy the desire or need of a customer

What desire or need is your product satisfying?

  1. 2

    SongBox takes away the frustration of not knowing if the person you sent your music to has listened to it.

    1. 2

      I read your story before! That’s so cool!

  2. 1

    Whipping out the Wikipedia definition for Product. 😂

    What desire or need is your product satisfying?

    For PMFIT.AI's current MVP candidate:

    Market

    • U.S.
    • Interaction Designers
    • 11-50 employee start-ups

    Underserved Needs

    • To study task success, takes a lot of effort and time to set up a research study.
    • Alternatively you have to watch hours of user recordings hoping to detect patterns inside your product.
    • When you make usability changes it's tough to concretely measure the impact those changes had. Was the engineering effort worth the time? Do different personas respond differently than what you saw during the study?

    Product
    Tagline: "Your Product = Your Usability Lab"

    • Measure task completions, time to success, and interaction complexity directly in the product.
    • Get exact results of how those 3 metrics are affected when you make changes.
    • No-code select the steps of the task along with what the "success" action is.
    • Experience just the task being performed through users' eyes by watching recordings of only the task being performed.
    1. 1

      Interesting Philipp! How did you come up with the idea to build PMFIT.AI?

      1. 1

        A combination of:

        1. passion
        2. past experience (MSFT/Amazon)
        3. domain research
        4. learning about 5 adjacent markets with ~5 MVPs
        5. doing sales demos with ~200 people

        All the learnings from that led us to believe that this is THE niche for us. :)