What I learned making 59 landing page review videos
Working on a new idea, I had posted a landing page feedback request to Indiehackers. @orliesaurus reviewed my landing page in the form of video and gave the most helpful feedback. It was so helpful, I wanted to give that to others and offered to make landing page review videos.
The response was massive! Across my posts on IndieHackers and ProductHunt, I reviewed 59 landing pages. These are things I'm definitely guilty of so I wanted to share them to remember to keep in mind as we build our products.
1. Say what the customer problem is
We are often so excited by our products, that we want to jump in and discuss the features. Before telling someone about features, intrigue them by relating to a problem. Remind them of some emotional pain they feel. Then when they read about your features, they will be looking for how it relieves that pain.
2. Don't use so many adjectives
We all use way too many adjectives to describe features: "Beautiful", "Easy-to-use", "Powerful", etc. Adjectives don't help the visitor understand anything about what the product does. It's also up to them to decide it's beautiful, easy-to-use, or powerful. Tell them what it does, let them realize how great it is.
3. Don't link to other pages and expect them to go there
Clicking into another page is asking the visitor to do work. You want to make it as little work for them as possible to understand how your product is going to solve their problem.
In service to this, put your pricing on your landing page.
4. Don't hide stuff in accordions
Most people will not click into each accordion. If it's vital to have on the landing page, make it a scannable section.
5. Focus on making it scannable
Most people will not read any paragraphs of text on your landing page. Make sure all the information they need can be gotten from headings.
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If you'd like me to review your landing page but didn't see the other post, connect with me on Twitter!
I am guilty of number 5 if not all of them.
The number 5 hit hard since someone also here on IH pointed it out to me a couple of days ago that I need to cut my copy over on my website by a HUGE margin.
http://workpress.fi/
Nice tips.
Regarding #5
Personally I think headings are not enough.
Sometimes you need to provide more info.
I think the secret stands in how long the paragraphs are, if they use easy words and have appropriate space.
I've seen easier to scan landingpages because the way the text was written and broken by paragraphs.. and space.
I guess it's an art. The art of writing 😛