What if marketing was a competition?

What if launching a product meant fighting for attention instead of just buying it?

We’ve spent a lot of time thinking about how passive most launch platforms are. You post, you wait, maybe you get a spike, then it disappears.

So with DevWars we tried something different: make attention competitive.

Products can take positions from each other, fight back, get knocked out, and keep climbing.

I’m curious what people think about that idea itself . Does adding competition make distribution more interesting, or does it make marketing feel too much like a game?