What if your Zoom was actually your product?

Hey IH,

Most of us treat video calls as just another tool.

We plug in Zoom or Google Meet, move on, and focus on the “real” product.

But recently we started thinking differently.

What if video meetings are the product?

Instead of sending users to a third-party tool, what if you owned that entire experience? Your branding, your users, your data, and even the revenue.

That’s the idea behind what we’ve been working on with JupiterMeet Pro.

We wanted to make it possible for founders to not just use video meetings, but actually build on top of them. Turn them into a feature, a platform, or even a full SaaS business with subscriptions and recurring revenue.

We’ve seen a few interesting use cases already:

• Agencies offering branded meeting portals to clients

• Coaches and educators running paid sessions

• Founders building niche communication platforms

It’s obviously more effort than just using Zoom. But it opens up a completely different opportunity.

Curious how others think about this.

Would you ever turn something like video calls into your core product, or is it better left as a tool?