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32 Comments

What is your go-to marketing advice for first-time founders?

I would go with:

Research your competitors.

  • If they are big, steal their tactics
  • If they are small, learn from their mistakes

This way, you will make x10 fewer marketing mistakes.

on October 3, 2022
  1. 4
    1. Talk to potential users/customers to understand their needs
    2. Invest in content marketing early
    3. Make sure your landing page "speaks" in the same language as your users (you got this from 1.)
    1. 1

      YC's advice: Talk to customers, ship product. That's the job of founders

      1. 2

        Spot on @dbaum3 !

        Eric Migicovsky (founder of Pebble, ex-YC partner) has a very insightful video on how to talk to users. We've annotated it in EnVsion so that you can watch only the useful parts.

        Check it out (works best on laptop/desktop): https://studio.envsion.io/home/a4347b58-f465-4648-a027-71acd2c357e5

    2. 1

      great tips, thank you Ed!

      1. 1

        You welcome Dan!

        For anyone who wants to learn how to ask better questions to your users, I recommend checking my article on writing a discussion guide

    3. 1

      Content is king, ed!

  2. 3

    COLD EMAILING!

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      Is cold emailing "legal"?

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        Ya it is, just need to provide an unsubscribe at the bottom

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          Personally, I never use the unsub button, because many companies use that action to add your email at least to a list of emails that have are actually active, and they'll use in another way, for a different spam list ( cold emailing is spam )
          I just click spam button in gmail.
          Eventually your cold emails go into mostly spam folders, so you need a system that changes the "from" email easily , I'd say.

    2. 1

      Any cold emailing templates you're open to sharing?

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      best regards, Dan

      1. 1

        Quick Question...

        Are you Dan the man?

  3. 3

    Learn to sell, sell and sell!!

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      and selling doesn't always mean calling people

    2. 1

      Speaking of which https://geeksandexperts.com/ is my current project. I think indie entrepreneurs and small business owners can't always find the expertise or quick solutions to their problems/projects and therefore I created this micro-consulting gig platform! But, selling has been tough as marketplaces are hard, and building trust and credibility are key at the earlier stages.

    1. 3

      great post, thanks for sharing

  4. 2

    If they are small, learn from their mistakes

    What if they are small in purpose? A well defined niche with a moat?

    My advice would be to understand the kind of language that your extremely specific market use to talk about the problem and solution.

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      if they are successful in their niche, they are not small

      having 50% market share of the small market means being big

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        Depends on the market, depends on the niche.

        Growth for the sake of growth is cancer.

        A one-person company can be a successful one with an extremely well defined niche in a market. It will be small by definition.

  5. 2

    Get Help. Not kidding lol

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      it's time to drop a link to your mastermind for Founders

      one in the million chance

  6. 2

    Use low-cost solutions to test the hypothesis

    • No-code tools
    • Free marketing channels
    1. 1

      don't spend money before you earn money

  7. 1

    The most important thing is to put in the time, effort, and dedication to learn the needed skills. Try to learn as much as you can from successful people.

  8. -1

    This comment has been voted down. Click to show.

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      ads are getting smarter

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        I should have taken a softer approach. All people power. No automation at all.

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        Not smart enough lel