What makes a good marketing stack?
Awesome content? Tools? Analytics? AI? SERPs?
Yes and no!
I have always wondered about this question and have discussed this in more detail in the latest edition of my newsletter. In it, I also talk about why you might be indifferent to one of the most crucial and easily ignored ingredients of a good marketing strategy.
Do read and share your thoughts -- https://marketedit.substack.com/p/the-jedi-marketer
I thought I'd mention a couple of slightly less well known tools or services that are helpful for marketing and sales:
Also if you want a cool web analytics tool my company Squeaky is used by marketing teams too 😊
Will check these out. Thanks. @blunicorn
Stack I had the pleasure of building against a large scale react consumer app
Segment is a great app to have at the center. Thanks for sharing @Alimcodes
Tools are never the answer, more that you have a process that tracks results and is repeatable. Try to answer these questions:
What do we care about?
Time to results
Cost to acquire
Scalability
In terms of my martech stack:
@mzothner What you have noted is the exact thing I realized and then wrote in this edition of my newsletter, Market-edit.