5
3 Comments

What percentage of your free trial users convert to paid users?

I'm trying to figure out what's the average and the optimal conversion rate

on July 16, 2020
  1. 3

    For plausible.io we have a 30-day free trial with no credit card up front. Our trial -> paid conversion rate for April+May cohorts combined is 33.5%

    Trial signups: 779
    Converted: 261

    Hope that helps, I'm curious to see what kind of numbers others are seeing in the wild :)

    1. 1

      That's great! Is this something you are actively working to increase?

  2. 1

    There are lag times between free to paid conversion. One can use different duration (1 month, 2 month, 6 month, etc.) to calculate conversion. One can also calculate the distribution of conversion by number of days. Just curious on people's thought on this...