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What percentage of your free trial users convert to paid users?
by
Buğra Gündüz
I'm trying to figure out what's the average and the optimal conversion rate
For plausible.io we have a 30-day free trial with no credit card up front. Our trial -> paid conversion rate for April+May cohorts combined is 33.5%
Trial signups: 779
Converted: 261
Hope that helps, I'm curious to see what kind of numbers others are seeing in the wild :)
That's great! Is this something you are actively working to increase?
There are lag times between free to paid conversion. One can use different duration (1 month, 2 month, 6 month, etc.) to calculate conversion. One can also calculate the distribution of conversion by number of days. Just curious on people's thought on this...