What should be the aftermath of launching a service/product?
We often plan things until launch. All good and gold. Launched...
After that - All blank on social media.
According to me, what I have learnt from others is showcasing some numbers for e.g. total signed in users, etc and giving a discount or limited deal to again hype things up. (I'm not sure if this is the correct way, coz I haven't launched yet. Will soon https://www.indiehackers.com/product/strokes-studio)
How it should be handled according to your experience?
Come, share your thoughts in the comments and help others solving the aftermath of launching your service/product.
Launch again.
Launching is not just a one and done thing. There are so many places to "launch" now-a-days that its' actually quite easy to launch literally every day, if you wish.
Enjoy the process of launching and it will never feel "bad" or "weird".
I got into the habit of launching, and even have a "Launch Now" mindset when building a new product. Very similar to the Amazon 6 page concept. Create your press release first. in my case: Launch first!
I also got to read: Launch by Jeff Walker, and this taught me a simple framework to launch anything, even before it's made. (to a small private audience).
Use SEO to promote your own business... Use your SEO skills to optimize your own website and social media profiles to rank higher in search engine results pages.. This will definitely take your business to the next level.. Meanwhile, tracking plays a vital role in all the works you do.. But tracking keywords, a single time a day is not enough for most SEOs, because sometimes you want to track some specific keywords after or before the daily rank tracking software tracks.
I suggest you choose a daily rank tracking software like this. I recently found a free daily rank tracking software, Serpple with both an instant refresh option and a default refresh option. With this, you can enjoy your work with organic search results..
Engaging with the community. Keeping your brand relevant by online presence which can always be grown more and more. Maintaining and creating personal interactions with people online. Community building is vital before and launch you launch your product. Before your launch, a strong audience can help boost the success of your product.
Consistently showing up each day to reach out to potential customers and make the product better based on feedback. Repeat forever.
People get hung up on a big launch but it is really just a tiny blip in the lifetime of your company.
The aftermath is unknowable. It could do something amazing in-theory, but typically, it's underwhelming. This is where having a vision comes in handy! If you know the value you're creating and also where you're going, you can keep on grinding - even if there's some crickets in the background. But if you lack founder/market fit, an underwhelming launch (and let's be honest, they always are) will be seriously discombobulating to the point of being tempted to quit.