What's your SEO tool stack?

SEO tools are no joke.

I see folks struggling to find a perfect combination here.

Some tools are useless, while others can devour your budget. And throwing money on expensive tools doesn't guarantee wanted rankings. Strategy is paramount. But then, we need data to make decisions.

So, what's has worked for you in the past, and what are you using now? Or what do you wholeheartedly want people to avoid?

Let me kick-off:

• Ahrefs (Good for backlinking reports, keyword research, content gap analysis, and tracking. Expensive but worth the pretty penny.)
• Google Search Console (UX could be better but uncovers information about the present rankings and potential hurdles.)
• Notion (A place to project-manage content strategy. Notion gets expensive with bigger teams. Trello can be just as effective if you're looking to save money.)

We're also looking into:

• SurferSEO (keyword distribution metrics seem promising)
• MarketMuse (Content briefs seem great, but it's beyond expensive right now)

I'm still undecided on the entire AI-powered SEO tools. However, this field will probably grow over the next couple of years.

What is your experience with SEO tools?