Here is a growth experiment I ran with a positive impact and wanted to share it with everyone here.
Right now, my number 1 goal is to increase Google organic traffic for ProsperCircle.org, and I'm trying several experiments each month.
This was a successful experiment, so here you go.
Google uses several signals to identify if a page they sent people to is high value or not.
Everyone knows backlinks are crucial to build domain authority, and those who are serious about organic traffic, spend a ton of time building backlinks.
Another important signal Google uses is time spent on a page.
My latest experiment is tied to time spent on-page.
This experiment has contributed to over 100% uptick in Google organic traffic in the last two weeks.
I used this with a blog, but you can use it with any webpage.
The task is simple →
Typically, people like checking off tasks.
They feel accomplished when a task is completed.
And while accomplishing tasks, they increase their time on your site and send back a positive signal to Google about the quality of your content.
Here are two examples:
Now several websites have these stats, and there is no way I can build backlinks that will outcompete Hubspot anytime soon :)
Instead of focusing on backlinks, I created a simple tracker on the right side that tells people how many stats they have seen out of the 101.
Before publishing this "Statistics Seen" tracker, on average, people spent 25 seconds on this blog post.
After incorporating the "Statistics Seen" tracker, they are spending about 1 minute and 15 seconds.
Here is the link if you want to check out the implementation https://www.prospercircle.org/blog/top-remote-work-stats
And below is the screenshot if you just want to see how it looks ↓
Again, several websites provide such tips.
I created a list of 20 tips, broke them in three categories
And after that, I gave people todos to see tips under each category.
The todos are automatically tracked based on user scrolling.
Again, the time spent on this blog post increased. Initially, people only scrolled up to 33% of the blog post before the todo was on the site, now the average scroll is 80% of the page.
Here is the link if you want to see the implementation - https://www.prospercircle.org/blog/video-interview-tips
Below is the screenshot ↓
I'd love to hear your thoughts on this experiment and also any tips you have for me to increase Google organic traffic.
I hope this was helpful.