Where did all the simple website live chat software go?
A few years ago, there were loads of lightweight tools for adding a chat widget to a website. Simple products focused on one thing: helping you talk to visitors.
Now most of them seem to have evolved into giant “customer engagement platforms”:
- CRMs
- AI copilots
- automation builders
- sales funnels
- onboarding systems
I understand why. Some companies genuinely need those tools as they scale.
But it feels like the market developed a strange gap where many established products outgrew — and out-priced — smaller teams, while very few new tools appeared to replace them.
That frustration is a big part of why I started building Knok:
Fast, focused website chat without the bloat.
