4
12 Comments

Which software for your newsletters?

Everyone wants an email lists with bounce handling, open/click tracking, ideally some follow-up automation and it should not be too expensive.

Since I am not a fan of fix costs I've especially looked at:

  • moonmail (the open source version feels abandoned or low priority at best)
  • mailtrain (v1 or v2b? also feels rather neglected)
  • sendy (pay once, but not a fan of hosting php)
  • mautic (has an open source version, but not a fan of hosting php)
  • mailgun (requires a self-written backend for subscription handling)

Any other suggestions? What do you use and why?

posted to Icon for group Growth
Growth
on December 3, 2019
  1. 2

    I use ConvertKit because...

    • it has the features I need
    • I don't mind that it's a bit more expensive, because I'm not interested in sending emails where the 'value' of the email is measured in cents (or tenths of cents). i want to provide a lot of value to my subscribers, where the cost of my ESP/user is just a rounding error.

    Not saying that should be the case for everyone, but it's my approach :)

    1. 2

      I just signed up for a free trial yesterday. I'm really liking it so far.

    2. 2

      I am also more looking at infrequent mails with value - but that's also why I find the fix costs of most of the hosted solutions unfortunate. Thanks for your POV!

  2. 1

    I know this is pretty early as the software is just starting to be developed, but I couldn't find anything that fit me either, so I decided to start writing my own, and open source it completely free. https://github.com/aniftyco/audience

    1. 1

      Indeed a little early - but interesting. I like the simplistic approach. But you also want bounce handling and click tracking? What's your plan for the sending? SES? Mail services via API or SMTP relay/self delivery?

      1. 1

        Yeah so what Audience is, is the software to manage everything. The actual sending will be delegated to a provider that can be configured when you install the app. For example Mailgun.

  3. 1

    I use Mailchimp! It's completely free if you still have under 2,000 subscribers

  4. 1

    Mailchimp for auto emails and such, Typeforms for everything

  5. 1

    mailerlite, mailchimp, sender, sendgrid are soome options you might want to look into

    1. 1

      Do you use any of these yourself? The pricing options of sender.net looks really interesting. Love the prepaid option. Thanks for the pointers.

      1. 1

        currently using mailchimp on https://applibslist.xyz , i also like sender.net and will switch to it soon

  6. 1

    This comment was deleted 4 years ago.

    1. 2

      With multiple campaigns per month I can see how a monthly fee would work - but for now I'd rather avoid the fix cost. I want to be frugal and rather pay for what I use instead. So a pre-paid, one-time purchase or even writing a software layer for mailgun are options. The free limits of e.g. mailchimp is not really something I want to rely on.

      1. 1

        This comment was deleted 4 years ago.

  7. 1

    This comment was deleted 5 years ago.

Trending on Indie Hackers
I spent $0 on marketing and got 1,200 website visitors - Here's my exact playbook User Avatar 58 comments Veo 3.1 vs Sora 2: AI Video Generation in 2025 🎬🤖 User Avatar 30 comments Codenhack Beta — Full Access + Referral User Avatar 21 comments I built eSIMKitStore — helping travelers stay online with instant QR-based eSIMs 🌍 User Avatar 20 comments 🚀 Get Your Brand Featured on FaceSeek User Avatar 18 comments Day 6 - Slow days as a solo founder User Avatar 16 comments