30
99 Comments

Who is your product actually useful for? + Drop the link

I have no idea what is my ideal customer profile.

I really want to know what are the best ways to discover my ideal customer, and what ways you have done this personally?

  1. Tell me what/who your product is for.
  2. How you discovered this
  3. Drop the link
posted to Icon for group Growth
Growth
on June 1, 2020
  1. 1
    1. API2Cart is designed for eCommerce software vendors like order management systems, shipping software, multi-channel software, PIM, etc, that help online store owners manage their operations. Our product is useful for SaaS businesses that need to integrate with multiple eCommerce platforms and marketplaces, including Shopify, WooCommerce, Magento, BigCommerce, Etsy, Wix, Shopee, OpenCart, Flipkart, Temu, TikTok Shop, and others.

    2. We discovered our ideal customer profile by closely analyzing the needs of SaaS businesses that provide software solutions for their customers, i.e. store owners. By studying the challenges eCommerce software developers and providers face in integrating various eCommerce platforms, we identified that offering a unified API would streamline their workflow and save significant development time. We also gathered feedback from customers and partners who were facing integration complexities across different platforms.

    3. https://api2cart.com/

  2. 7

    ⛳️ 1 Owwly helps side projects / startups to promote their products and find new users
    😩 2 A lot of products struggle to find first 10,100,1000 users. We would like to help them.
    🦉 3 https://owwly.com

    1. 2

      This is interesting.

    2. 2

      I love the mission. Also, I have a one question:

      What do you do specifically to accomplish your mission?

      To me, it looks like everybody can sign up and create a post for their startup? That's cool, as long as the number of submissions is relatively low and the quality of the posts/products relatively high.

      However, that's also a sign of few visitors on Owwly, and therefore not many people will discover your product if you submit it.

      On the other hand, if Owwly reaches a critical mass and will have really a lot of daily users, product creators will simply spam it with their products no matter the quality. This will again lead to most projects going under in the mass and not receive a lot of attention.

      How do you want to balance this, without becoming a second Product Hunt or Betalist? Do you want to live in their shadows, or do you want to take a different approach? What do you do to get my product in front of a large audience, and even better, in front of the right audience, specifically?

      1. 1

        I would say Maxim that the best-case scenario is to have a high number of submissions and posts' quality :D I like the way how dev.to or IH doing it. Adding social layer (likes and comments) is important to engage the community and show interesting content on the top.

    3. 1

      This comment was deleted 5 years ago.

      1. 2

        Cool! Encourage you to post from time to time about your product's progress ;)

  3. 5

    As I said I have no idea who my customer is for.

    I have a content repurposing web application that's about to go into BETA (currently free, for life)

    It turns Youtube videos into podcasts, podcasts into blogs, and blogs into social media posts.

    Check it out here: https://www.spreadtech.online/

    Who would be an ideal customer for my web app?

    1. 3

      You could try to get in touch with some content creators you find interesting? As you said all those things, then Youtubers, Podcasters, Bloggers.

      1. 3

        I'm working on some cold emails to a group of Youtubers right now! Hopefully, that will go down a treat!

        Thank you :)

        1. 2

          Just pick all of the quality ones you can find and write personal emails for all of them. The worst they can do is not reading it. Which isn't bad.

          1. 1

            Thank you so much, much appreciated! :)

    2. 1

      Thank you for this great post! Could companies like Hootsuite and Hubspot be potential customers in the sense that they might acquire you? Hootsuite could really use an app like yours as the premise of Hootsuite is to manage all your social media feeds from one console. Hootsuite might want to offer your app to its customers to make producing content for multiple social feeds easier by scaling content with your app?

      Hubspot for example offered a tool to make free infographics to its customers.

      Or can your app be turned into an adtech tool? When I advertise on Facebook they try and help me convert my ad content into multiple formats (IG, Carousel, FB, etc.)... Inbound marketing is advertising?

      So maybe your ideal customer / "aquihirer" is some kind of Hubspot/Hootsuite type enterprise?

      Your app looks very cool!

      Sae
      Co-founder of CRUU, the best darned React development tool ever invented by humanity this week.

  4. 4

    My product is for founders who want to learn effective marketing strategies to grow their websites.

    Zero to Marketing

    1. 2

      Been subscribed for a few weeks, and really enjoying it! Keep doing it.

      1. 1

        Oh, thank you Abi 🤗

    2. 2

      Signed up, looking forward to it!

      1. 1

        Thank you Carmine! 🙂

    3. 1

      This comment was deleted 3 years ago.

  5. 3
    1. newclick.io is for e-commerce merchants that run multiple promotions per month. Usually, a director of e-commerce or director of marketing fits the ICP.

    2. I discovered this by working with a handful of venture-backed e-commerce stores. They all run lots of promotions, sometimes 2 per month. They often times need to design and schedule website banners for these promotions...

    3. That's where we come in. With newclick.io you can design, schedule, and manage promotional announcement banners. We integrate with Shopify and offer an app through their app store, but can be added to any website by adding the JavaScript code snippet to the head tag.

  6. 3
    1. 2

      I am huge fan of colors and font after the recent redesign. I love the direction it is going. Great work.

      1. 1

        Wow, thank you for this comment. It means a lot @ShivEnigma. Thank you !

    2. 1

      This comment was deleted 6 years ago.

  7. 2
    1. We're building Circles, a modern Zoom client that gets out of your way and gives you your desktop back. Our customers are sales professionals and remote teams that use video conferencing to collaborate.

    2. The current interface for most video conferencing takes up the majority of your screen, making it difficult for sellers to take notes while on calls and teams to look at roadmaps and relevant documents, all while trying to gauge reactions from the meeting attendees.

    https://www.circlesforzoom.com

  8. 2

    Hi @LouTromans,

    1. Rivers is a Remote Social Collaboration Platform for your teams at the office, schools, clinics, agencies, and anywhere else that you need to create your own community.

    2. Businesses and teams particularly small business teams continue to use popular consumer messenger services like Whatsapp and Telegram for their team collaboration also.
      Rivers is trying to help drive effective communication by retaining the speed and simplicity of their normal messenger apps and not sacrificing for slower performance and confusing UX of some of the email-based team collaboration platforms.

    3. You can know more and try it from here https://go.rivers.im/ih

  9. 2
    1. Violet provides a headless API that connects merchants looking to sell their products natively in new channels with the developers who are building those channels.
    2. Spent several years working for multiple companies where each time I was building similar tools from scratch because they didn't yet exist.
    3. https://violet.io / https://violet.dev
  10. 2
    1. I built Pory to help people build MVPs quickly using Airtable as a CMS.
    2. I've met a lot of people who've spent 50-100k on building apps that weren't validated.
    3. https://pory.io
  11. 2
    1. Every time I start a new app, I have to do the same things: user auth/management, subscriptions, set up server routing, webpack, build an application layout, etc. and I usually do it in the minimum possible way, meaning there are glaring holes in even that functionality. Nodewood is a SaaS starter kit that comes with all this pre-built and build well, so you can save weeks or months of time when starting coding your next SaaS app.
    2. This is something I need and something I keep hearing about on startup podcasts all the time. Founders talking about how they've implemented simple, common features like the ability to download a list of invoices, and how this is a "big win" for their customers. It's not! It's table stakes! And founders shouldn't have to spend time on this, they should be putting their limited time into actual core business-logic features that differentiate themselves from their competitors.
    3. Nodewood
  12. 2

    Great post 😁

    Sigmetic is a toolkit for the data-driven software team.
    It is especially useful for engineering leads and managers for whom it is important to have a full picture of the software development processes on the team.

    I started building Sigmetic based on years of frustration as a consequence of lacking insight into the team processes.
    I wrote a little blog about that here 😉

    1. 2

      Hey Simon, I got interested in this also as a team lead/manager (roles I have played prior). Are you aiming more at team's software development culture or more like a tool that helps in the coding or reviewing process?

      1. 1

        Nice! 😁 I'm very happy about the interest!

        It's definitely aiming more at team's software development culture, processes and habits.

        It's an analytics tool, so it doesn't take any active role in the processes of either review or coding, but instead provides you with insights and details about the team's performance, that may otherwise be missed.

    2. 2

      Nice! I’m an engineering manager in my non-indie hacker role. Gonna check it out :)

      1. 1

        Great! If you get to check it out and have any questions or feedback, you are very welcome to hit me up 🙏

        I've gotten feedback from a lot of developers, but I'm especially interested in hearing from people in the engineering manager role 😊

        1. 2

          Sweet! Will do.

          First small bit of feedback—you should be able to signup with GitHub... not just google and username/pw. Seems strange to me it’s not there.

          1. 1

            Thanks! You are not the first one to point that out.
            When you log in, you will be able to link with your GitHub account to fetch data.

            But your point is valid, it would be very nice to simply log in with GitHub, and then everything would be lined up.
            There are some technicalities in the way, that I won't bore you with here 😉

            But you are right! And it's something that we'll provide at a later point, for sure 😊

  13. 2
    1. For indie hackers😃 It's like Grammarly for copywriting👨🏼‍💻
    2. Noticed a lot of indie hackers don't know anything about copywriting
    3. https://targetaudience.app
    1. 1

      I like it. Copywriting/persuasion knowledge and best practices distilled into a practical app. 👌

      1. 1

        Thanks ^^ Let me know what you think if you signed up🤘🏼

  14. 2
    1. My product is for forex and crypto investors
    2. I used Twitter and IH to discover my niche
    3. https://toddmoses.com/analysis
    1. 2

      Great stuff!

      How did you go around IH and Twitter to find your customers? - Was it from creating content?

      1. 2

        I did not find customers on those platforms directly. I discovered who my niche was with those products through interaction. However, customers are brought in from content. The Insights section of my site has content that progresses to a more specific audience.

        1. 2

          Have you ever considered doing video/podcasting as a form of content marketing too?

          1. 1

            I have considered it but I really dislike video. My preferred medium is the written word. My business coach did suggest I become a guest on some podcasts but I have not done it yet.

            1. 2

              Hmm, in that case you can try out guest post on blogs? Or written interview.

  15. 1
    1. Lookup Company Chrome extension helps B2B's and investors quickly find in-depth research on companies and qualify their leads faster than ever.
    2. Researching companies is too common a task to be as time intensive as it is. We cut that time down.
    3. https://lookup.company
  16. 1
    1. Decision Donkey helps teams and individuals make better decisions using a collaborative and interactive Pro/Con list + helps them review and measure past decisions.

    2. During a business class, our group was asked to layout the Pros/Cons of a certain subject. We did this on an excel sheet. Some groups did it with pen and paper. We needed a way for everyone to have access and vote on ideas to weight them for most important. Also, we needed a catalog of past decisions so we could measure them.

    3. www.decisiondonkey.com

  17. 1
    1. For companies who want to improve company culture
    2. By market research
    3. https://melbado.com/
  18. 1

    👨‍🏫 Teaches people the Indonesian language with daily, drip fed words and phrases.
    🤔 Pick your preference - Instagram/Twitter/facebook/Mail
    🚀Working on other methods of teach including one-one zoom calls
    🌐 https://www.indonesianwordoftheday.com/

  19. 1

    Good question; we started really wide because so many different people use screenshot and annotation tools (content marketers, customer support reps, product managers, designers, etc.). But we stumbled on an interesting customer that is growing nicely, which is Teachers; although I haven't cracked the best way to reach/engage them. Teachers use the product to do a range of things, but the most interesting behavior we've seen is grading homework/giving feedback to students.

    I think what I've learned over the years is that sometimes the ideal customer bubbles up, I just need to be listening close enough to notice it. As an actionable suggestion, I've found starting free and having some real-time customer support (Intercom, whatever) will help me identity different users and use cases.

    https://markuphero.com - Lightning Fast Screenshot and Annotation Tool for Mac & Win.

  20. 1

    👌 Landifed helps entrepreneurs to validate ideas before building them

    👀 On each one successful product on product hunt, there are 100 that failed.
    Landified help entrepreneurs to check if someone is interested in their product by automatically generate for them a "Fake-Door" landing page which they can promote to their potential clients and check the conversion rates.
    In addition, Landified is a community of entrepreneurs who give feedback to each other ideas. (Similar to indiehacker. However, on Landified you must follow a format.)

    👉 https://land-ified.com

  21. 1
    1. Shopping with natural language and images across all product sites.
    2. Searching for the right couch took 30+ hours to find.
    3. https://shopdeft.com
  22. 1
    1. We thought we knew who our ideal customer is but now we aren't sure...

    Our app is for React developers. Our app is a Figma-like design app which allows users to design their React UI with a drag and drop design tool but the magic of Cruu is once you are done designing you can press one button and that design is automatically reflected in your React project library. Never hand-code CSS and HTML again!

    But...

    We thought individual React developers would like it. But so far no nibbles.
    We thought enterprise React developers would like it. But we are not far enough along on our feature set yet.

    So we are struggling.

    1. We discovered this by using Indie Hackers and our connections to get as many people as possible to try Cruu and doing our best to ask the right questions and listen.

    2. Our app link is:

    https://cruu.io

    Sae
    Co-founder of CRUU, the best darned React development tool ever invented by humanity this week.

  23. 1
    1. B2B products which need to auth users and restrict access to resources, and that access changes over time.
    2. Built something similar multiple times in my history, always went wrong somehow in the past.
    3. Authress
  24. 1

    My friends and I built a poker app that's optimized for home games. We wanted a simple, easy way to play poker over video call:

    https://pokertable.app/

  25. 1

    Tell me what/who your product is for

    Reflect lets anyone create automated end-to-end tests for their website. We built it for software teams that want E2E test coverage without the massive time-sink of code-based solutions, and for testers who want to automate the regression tests that they're currently doing manually.

    How you discovered this

    We are two developers frustrated with the current state of end-to-end testing. We've built the tool we wished existed!

    Drop the link

    https://reflect.run

  26. 1

    Teachers! Not the only type of customers, but that’s a good part. https://mailmeteor.com

  27. 1

    1 - My app, CrwdCoach, is for ppl that want to improve whatever activity/sport they do and can record, but don't have the time/money/inclination to get formal coaching
    2 - My original concept was to help myself improve (playing golf) but realized that the concept could apply to many activities. My struggle now is how best to identify / reach out to such folks (any ideas??)
    3 - www.crwdcoach.com

  28. 1

    Cookiers (home bakers, custom cookie makers - see NYTs article)

    https://sugarshackcrm.com

  29. 1
    1. our app is for founders
    2. we did > 2,500 customer interviews over the last few years
    3. http://yen.io
  30. 1

    Hi Louis,

    1. Developers who is looking for web scraping tool.
      https://www.scrapingproject.com/
  31. 1
    1. District is built to address the gap between YC and Startup School. Bringing the power of network & accountability to many ambitious founders.

    2. We built successful VC-funded startups before. But when we embark on a bootstrap journey, we discovered this gap. There is tremendous talent out there and if given a place to collaborate, it can work wonder for everyone involved.

    3. https://district.so/bootstrappers

  32. 1

    Letterbase is a simple, fast, and privacy-friendly alternative to Intercom/Crisp: https://letterbase.io

  33. 1

    Ytscrive, people who want to read through a YouTube video.

  34. 1

    My product is for makers/developers. It gives them an overview of their social progress.

    https://mondaymetrics.com

  35. 1
    1. Bannerium is for digital agencies who do tones of ad banners for their campaigns and they need to resize a lot.
    2. In my previous job, I needed to do tons of ad banners and it was boring as hell.
    3. www.bannerium.com
  36. 1

    1 Snapfont helps web designers find the perfect font for their projects by testing Google/local fonts on any live websites.
    2 I initially made this for myself but I got massive traction and thus decided to make a product out of it.
    3 https://getsnapfont.com - its free

  37. 1
    1. Fastur lets small businesses and startups build websites.
    2. Talking to customers
    3. Fastur.com
  38. 1

    Data analysts and/or small business owners who need more insight into their datasets.

    https://www.mymyriad.ai

  39. 1

    Re:Schedule is a powerful calendar for team leaders who spend their day running meetings and coordinating work. Currently, when you run a meeting, you need to pull together information from different apps while trying to lead the discussion at the same time. Instead, Re:Schedule puts the information into your calendar within the meeting itself.

    https://www.reschedule.app

  40. 1

    1.) WeTradeHQ is an extensive library to teach you to how to day trade and invest in stocks, forex, crypto and on.
    2.) When I started learning how to day trade, I came across a lot of sketchy websites and poor teachers. I wanted to legitimize it.
    3.) https://wetradehq.com

  41. 1
    1. A newsletter for busy IndieHackers who don't have time to read all the stuff on IndieHackers and don't want to miss golden nuggets shared here.
    2. Personally, after trying to read all stuff and it takes too much time.
    3. IndieLetters
  42. 1
    1. It's a Webinar course on how to crack Facebook Ads Targeting
    2. I wanted to work on creating ebook but was not motivated enough to work on it & then I thought why not work on a video based recorded webinar as that will be interactive & will give my personal knowledge in the course.
    3. https://gum.co/aZmeh
  43. 1
    1. Product is for people living in Dodoma looking for homes to rent
    2. People, where I live lack good intel to where rentals are and how much rent, is
    3. http://zakupanga.com
  44. 1
    1. A place where you can receive, read and organize your newsletters. Don’t ever use your inbox for newsletters!
    2. Got a good amount of signups from the PH launch. Called the top users after a few months and learnt a ton. I think my target market is non-geeky people that do not want to mess with email filters and people who read so many newsletters that it’s worth paying $5 a month to get that peace of mind.
    3. https://subscriptionzero.com/
  45. 1

    1.- Anyone that works on more than one project with a different team.
    2.- Built this out of my own need, try constantly switching projects/teams on Trello/Slack, etc...
    3.- https://www.simpletasking.com

  46. 1
    1. Pital & Co provides entrepreneurs, investors, and founders with valuations and financial forecasts in seconds instead of days.
    2. We found this by utilizing the W3 methodology from Amos of Techstars. It is something I highly recommend and can help tremendously with narrowing down your ideal customer.
    3. trypital.com
  47. 1
    1. Tractific is not for just one category so I will tell a few audience categories.
      -Product managers who are not familiar with data.
      -Medium-sized saas businesses that have no data analysts, or want their data team to work more efficiently.
    • Small startups that have no employees.
    1. After building different startups and having a few thousand users we always hit the same question: How do we convert these users? We had no data team to find metrics, create funnels, and analyze the data so we did all the work ourselves. And in the meantime, we had other things to do like speaking with users, content marketing, debugging, etc. Now with Tractific, medium-sized saas businesses or small startups do not have to hire someone, or do all the job themselves and get their attention distracted. Tractific can find right metrics, create graphs, and analyze the data. After analyzing, it gives recommendations and right solutions to optimize the conversion rate.
    2. tractific.com (Sign up for the beta! We will also give 3 Indie Hackers free accounts :) )
  48. 1

    FlockIn is a community that supports solo makers or anyone who works without a regular group of peers.

    I asked around and then asked more people and then finessed it and asked more.

    https://flockin.co

  49. 1

    1 - Tendii helps project managers track time and document outcomes during their remote meetings.

    2 - A pain-point we discovered for PMs running more remote meetings is having to juggle organizational tools while directing the conversation (herding cats).

    3 - https://www.tendii.io

  50. 1

    Taski helps you take right decisions with some popular frameworks like SWOT, RICE ✅
    It's time to enhance your productivity by making the right decisions faster.🚀

    • Build for all - Developers, PMs or anyone who makes decisions

    http://usetaski.com/

    PS: #3 Product of the day - https://www.producthunt.com/posts/taski

  51. 1

    Luckily for us, we were our own ideal customer.

    I am a WFH dad of 3 kids and I wanted a solution for monitoring my kids from my browser. My business partner was in a similar situation with his new puppy.

    https://www.viyo.io really is made for parents and pet owners like us.

  52. 1
    1. My product is a website containing advanced tutorials for Vue.js users. 99% of educational content for JS frameworks is beginner orientated - we don't need hello world tutorial #12356, more advanced content is valuable.

    2. I am a developer with a ton of experience, but I want to learn more advanced content. I assumed others had this problem.

    https://vuejs-course.com/

  53. 1

    I worked the other way around by thinking of the problem my users were having first and then create the solution around it.

    Side note: I just registered so maybe you'll find out who your customers are by your current signup list anyway 🤔🤯

    1. Small local businesses
    2. The problem: It's difficult for local businesses to get more reviews online
    3. https://www.repuzen.com/
  54. 1
    1. Noora helps SaaS companies to manage their customer feedback loop - from feature requests to product roadmaps and announcements.
    2. We used to work at a SaaS company and didn't really feel like the options in this space were fairly priced. Pretty much every SaaS company should have a good process for managing announcements and feature requests, so there's plenty of interest.
    3. noorahq.com
  55. 1
    1. My product is for people who has sites and want to be sure they are online. For startups, for e-commerce, for web studios which are working on many sites for clients
    2. Mostly intuition, I haven't done any research
    3. https://pingr.io
  56. 1
    1. A platform to manage publications - news sites and apps - and the publishing process, for journalists/editors/newsrooms (put differently: a mix of Github/Gitlab/JIRA/CMS/Webflow for the news/media industry)
    2. Met journalists who wanted to create a new site/app but had few options, often very expensive (especially when you have no audience yet) and generally outdated
    3. Still quite a while until it gets to go live 😩
  57. 1
    1. Feature flagging for Web Developers with a Central control & test for UI;
    2. Help Developers managing their projects using feature management to progressively deliver features to users with confidence.
    3. https://upstamps.com
  58. 1

    Individuals and businesses alike who want to use an issue tracker/kanban board, the fact that it's end-to-end encrypted is secondary. In my mind the default should be secure.

    https://portabella.io - end-to-end encrypted issue tracking, file sharing and kanban boards

  59. 1
    1. Mostly for office workers in companies with a career ladder, especially for Software Engineers
    2. I am a Software Engineer at a bigger tech company and always struggled with recalling what I did prior to a Performance Review
    3. https://getworkrecognized.com/
    1. 2

      That's a real issue man, I signed up. 😊

  60. 1
    1. Anyone who's finding it hard to cover the costs of starting their business.
    2. People who want to support other startups and projects.
    3. People who like to share and receive helpful advice to help them succeed.

    https://hackerstash.com 💸

  61. 1

    A complete Server Monitoring Solution
    We release the SaaS very recently
    http://uptime360.net

  62. 1

    My latest product is an online course teaching people how to grow their own copywriting agencies.

    I spent time surveying my website visitors and studying competitors to determine the overall idea.

    https://mastropierro.teachable.com/p/wisecopy

  63. 1
    1. It's for people that want to access their accounts securely without passwords.
    2. It's a problem that I face quite often as I forget the passwords (and then need to reset it). Also, it doesn't verify if the user is a real person.
    3. Check it out: https://plyian.com

    Thanks.

  64. 1
    1. Shopify store owners
    2. research in Shopify community
    3. SEO Product Optimizer - http://seo-product-optimizer.com/
  65. 1
    1. My product is for post MVP stage startups
    2. Mostly from my own experience as an early engineer with 10 startups (over 14 years)
    3. https://dwata.com

    Note: My product messaging is still too tech focused instead of business focused. This is one of my priorities to work on this week.

    1. 1

      This looks very interesting!

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    This comment was deleted 2 years ago.

    1. 1

      This is cool, how big are you guys?

      1. 1

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