1
0 Comments

Why I built StoryVoice: customers won't write a testimonial, but they'll talk for 5 minutes

I kept seeing the same gap at company after company: hundreds of happy customers, and only a handful of case studies.

It's never that the stories aren't there. It's that producing them is painful. To get one case study you chase the customer, schedule a 45-minute call, get them onto a blank Google Doc or a long interview, transcribe it, write it, and run it through edits. Three to six weeks per story. So teams ration them, two or three a year against a customer base of hundreds.

The insight I kept coming back to: almost nobody fills in a written testimonial form, but almost everybody will happily talk for five minutes.

So I built StoryVoice around exactly that. You send a customer a link. They talk to an AI interviewer for about five minutes, whenever suits them, with no call to schedule and no blank page to face. StoryVoice turns that conversation into a publish-ready case study in their own voice, plus a LinkedIn post, an X post, a pull quote, and a sales email.

The bet is simple: make a case study cost five minutes of your customer's time instead of three weeks of yours, and the backlog of untold stories finally starts to clear.

It's still early, but that's the idea. Happy to answer anything about how it works.

posted toAvatar for product StoryVoice
StoryVoice