Why I’m Building in a $100B Industry I Don’t Even Like
The wellness industry is booming—but most of it runs on hype, not evidence. I’m building ArtemisAI to fix that. We’re starting with a tracker that helps women cut through the noise and actually understand what works.
It’s a messy space, but the opportunity to bring actual intelligence to it is too big to ignore.
Curious if anyone else here is working in a category you’d never buy into yourself—but couldn’t resist building for?
