ArtemisAI

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July 13, 2025 Why I’m Building in a $100B Industry I Don’t Even Like

The wellness industry is booming—but most of it runs on hype, not evidence. I’m building ArtemisAI to fix that. We’re starting with a tracker that helps women cut through the noise and actually understand what works.

It’s a messy space, but the opportunity to bring actual intelligence to it is too big to ignore.

Curious if anyone else here is working in a category you’d never buy into yourself—but couldn’t resist building for?

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We're building the first intelligent layer for skincare and wellness—starting with an AI tracker that makes sense of what actually works.