Why I'm Building Haus: A Strategic Design Partner for SaaS Founders
After 25+ years in design and building/selling multiple SaaS products myself, I noticed a pattern: most design services for startups focus on making things pretty rather than moving metrics, and they also have no real-world, deep in the weeds experience of actually building their own products.
The problem I'm solving
SaaS founders are facing design challenges that directly impact growth:
Landing pages that look good but don't convert
Features users can't find or understand how to use
Poor onboarding that kills activation rates
Competing against VC-backed companies with limited resources
What makes Haus different
Haus isn't just another design agency. I'm building a true design partnership for SaaS founders where:
Every design decision is tied to a specific business metric (conversion, activation, retention)
We focus on the highest-impact changes first (not complete redesigns)
Design expertise is combined with SaaS business understanding
You work directly with me - someone who's walked the founder path
Some real results I've helped founders achieve:
17% improvement in conversion rates through landing page hierarchy and copywriting improvements
46% faster time-to-value by redesigning onboarding UX flows (crucial for trial conversions)
32% reduction in support tickets through better in-app guidance and clearer error states
What's next
Haus officially launches on March 19, 2025, but I'm accepting a limited number of founders on the waitlist now.
I'd love to connect with other IH founders - especially if you're struggling with conversion, adoption, or retention challenges that might have design solutions.
What design challenges are you facing with your SaaS product right now?
