Why Most A/B Tests in ASO Flop (And What Actually Works)

A lot of teams run A/B tests in the App Store… and get nothing from them.

Not because testing doesn’t work — but because they either:
• give up after one bad variant
• or test surface-level stuff with zero impact

I shared 5 A/B testing angles that actually moved the needle for real apps — from icon tweaks to screenshot layouts to CPP clusters by user intent.

If you’re running Apple Search Ads or trying to boost tap-throughs, this might save you a few painful weeks 👇