Why Validation is important for Early stage SaaS Founders
I see a lot of early founders asking, “Should I build this?” — and I’ve been there too.
Building an audience is hard, and trying to grow on platforms like Instagram or TikTok takes time. So it makes total sense to want a faster way to know whether people actually want what you're making — before spending months coding.
Here are four practical ways I’ve used (or seen work well) to validate ideas before writing a single line of code:
1. One-pager + waitlist
Skip building the full app. Instead, create a simple landing page that clearly explains the problem, your idea, and who it’s for. Add a waitlist or early access form.
If people are signing up — that’s a clear sign of interest.
2. Cold DMs to real people
Find 10–20 people who might be your ideal users (from LinkedIn, Reddit, Slack groups, etc.).
Reach out with a short, honest message about the problem you’re solving. No pitch. Just ask if this is something they’d use.
The replies can tell you a lot — often more than surveys.
3. Run small paid ads
Even $20–$50 in Meta or Google ads can give useful insights. Point the ad to your landing page and measure how many people sign up.
If you’re getting signups at a decent cost, that’s a strong signal to move forward.
4. Search for existing demand
Use tools like Google Trends, Reddit, or AnswerThePublic to see what people are already searching for or discussing.
If your idea taps into something people are already looking for, you’re off to a great start.
Bonus
I put together a free Marketing Starter Kit that goes deeper into all of this — landing page templates, messaging tips, and exercises to help you pick the right niche.
If you’re still figuring out who your product is really for, it might save you some time.
Sign up: https://wirehaired-protest-b61.notion.site/1e97648c55c880ddb946c598bdeda50f
