Why we built Workely

My brother Ashton and I run two home service businesses between us: I own TotalGuard Yard Care in Madison, WI, and he owns The Total Wash Co. The thing that actually costs us jobs isn't competition or pricing. It's speed. A lead comes in at 6:47 PM, we're on a ladder, and by the time we call back the homeowner already booked whoever texted them first with a real price.

So we built Workely: it prices the job from rules we set, texts the customer that price with a booking link, and follows up on a short ladder if they go quiet. It runs alongside whatever CRM you already use, no migration.

We're two operators who got tired of losing winnable jobs to reply speed, not two developers who picked home services as a market. Happy to answer anything about the mechanism or the pricing logic.