Write COLD DM like this and get clients easily
Hello,
This is Mahmudul Hasan, working as a Co-Founder & CEO of Panze - UX Design Studio (https://panze.co/) & Slashit App (https://www.slashit.app/)
Beside this I am leading 1 Design Community & 1 Founder Community. I noticed most people send Cold DMs like this:
“Hi, I’m a UX designer. I can improve your website. Let me know if you want to talk.”
And get… nothing.
Long or generic messages are hard to reply to.
Here’s a simple 3 step way we use at Panze - UX Design Studio:
- Compliment or notice their work – show you actually looked at what they do.
- Show how you can help in 1 line – short and clear.
- End with a simple question – easy to answer with yes or no.
Example:
“Hey Sarah,
I saw your new dashboard for the {{client app name}}. The layout looks good, but some flows could be smoother. I help teams improve UX so users complete tasks faster. Are you open to a quick review of your flows?”
Short. Clear. People reply.
I’ve tried this on dozens of prospects. DMs like this get 3x more responses than long, generic messages.
Stop explaining everything in your first DM. Try this formula: compliment, help, ask. That’s it.
What do you think?
Do you have any other strategy you used and get results, share in comment. I will try 1 🙌
Right now everyone wants fast results so they misunderstood with volume outreach and forget one simple principle that you can get best if you hyper-personalised and building conversation first and solve their problem rather than that blasting inbox at scale .
How do you approach someone on LikedIn if there is not much info about what one does? Like just job title or company for example.
through their recent post or comments they made on others creators & even you can anchor your mutual connections .
Direct, personalized, positive engagement. It works.
One of the things I used to really enjoy about going to tradeshows was exactly this. If I had spare time, I'd hang at the booth. If someone came up to look, I'd ask them "So what are you working on now?" That's when they will just come out and tell you want you need to know to sell to them.
compliment, help, ask. I’ve learned a lot, thanks for your advice! Yeah, I think I can also add a more human touch and show more of my sincerity. For example, in the first email, I could mention that a certain feature of my product is still being optimized, or share some real updates about the product from a personal perspective.But I really want to connect with you.
Strong framework. I’ve also seen higher replies when the first DM offers a micro-win instead of a review. One concrete insight, no call. Then ask.
This works because it respects the other person’s time. I’ve seen the same thing — short, specific messages get replies, long explanations don’t. Compliment + clarity + simple question is a solid formula.
Lets tyr this too!
Create cold DMs that build trust, highlight real value, spark curiosity, and end with a simple call-to-action to start conversations and win clients.
Would this same kind of DM work for me? I have a SaaS product. Will old dming like this work for getting customers for my SaaS?
One strategies i see work so far, if you offer your free-trail or extend to 7 day with what mentioned on websites .
Great advice. The key differentiator here is proving you've actually looked at their work. Customization beats automation every time. Definitely going to try this 3-step formula!
This is solid. The biggest win here is reducing friction for the other person.
One thing I’ve also seen work well is referencing a specific outcome (revenue, signups, no-shows, conversions) instead of a general improvement.
Compliment → outcome → yes/no question keeps it easy to reply to.
Generic DMs fail because they give people work to do.
Yes - there is another way: ask for help or for opinion. Know eachother - and then mayyybe tell what you are doing. Trust first - business next.
This is really practical advice. Thanks for sharing a clear framework. Definitely trying this one 🙌
Would love to know the update ❤️
Love this! simple, actionable, and actually reply-friendly. Compliment, help, ask is gold. 👍
Yup ❤️