You might actually not need marketing

Let's all forget about Marketing and Focus on Sales for a Second!

Hey, my name is Tiago and I am the founder of the WBE Space

After a great month in March, April was not being a good month for me businesswise. It's been really hard to get new members and I was feeling really down...

I still do not understand what happened since I did not change any of my marketing efforts (some of you here might have seen my comment ;) )

This weekend I met a friend which is the CEO of a successful e-commerce company and asked him for advice...

He told me that I should stop doing marketing and start selling!!

What is the difference?

Marketing: Systems that bring users to your product

Sales: Systems that bring your product to the users (you have more control over it)

There is a big stigma against sales but one thing my friend told me changed my mind:

Don't think you're selling... You're adding value to them

A sale happens when the value of your product meets what the buyer is looking for!

Here is what he told me to do

1- Ask your current members to recommend people that they believe would be a good fit for the WBE Space.

2- Reach out to the recommendations with a message that includes:
a) The name of the person that recommended
b) The value of the product
c) A personalized bit
d) A call for action

Here is the template he sent me:

Hey {Name}, 

Tiago, Founder at Wannabe Entrepreneur. 

X person recommended I get in touch because he/she thought you would benefit from our community. 

The purpose of the community is___ and helping each other on our journey. 

Would you be open to a quick 5 min chat this week?

Thanks

P.S. I was taking a look at your site and noticed that___ {insert the tip here}

Results

• I have to admit that setting up these calls is a bit out of my comfort zone but doing so allowed me to meet Ebba

• One of the reasons Arrigo joined was because Luca recommended him

• And I think that mentioning Khoa's company (PastePal help) helped too

It might have been luck but just yesterday we got 5 new members!! 🎉

We are all building great products and have been focusing so far on doing marketing but maybe it is a good idea to start doing some sales too!

I would love to hear your thoughts on this. Are you also selling your product?