You should be writing release notes

Something I’ve noticed with a lot of SaaS products: teams ship features constantly, but users never actually hear about them.

Features go live, bugs get fixed, performance improves… but it all happens silently in production. From the user’s perspective, the product barely changes.

Release notes help solve this.

They show customers the product is improving, bring inactive users back, and highlight features people would otherwise miss.

I actually realized this while building my own SaaS. Once we started publishing regular updates, engagement improved more than expected. That’s what eventually led me to build a small tool for managing release notes (onset.io).

But honestly the biggest takeaway is just do it somehow, blog, changelog page, email, whatever works.