Over the past few months, we've been reflecting on everything: business model, ideal customers, pricing, website, operations, etc.
One of our biggest struggles over the past few months was trying to nail down our ideal customers. Who are they, how can we help them, what are their biggest pain points, where do they hang out, etc.?
What we've come to realize is that our ideal customers are typically solopreneurs or <2 person businesses that are focused on SaaS and/or technology industries. They also typically aren't looking for VC funding, but rather stable, recurring cash flows. Additionally, from our customer base, we found this group to be the easiest to work with (we love SaaS and tech ourselves!).
Given this realization, we decided to redesign our website to reflect our ideal customers and brand. You can visit here to see the new designs: www.meeta4e.com. Any feedback is appreciated!
We're excited to continue this journey, continue working with SaaS and indie makers, and making life easier for everyone. 🙂