Acquireyet
Buy and sell websites easily — without brokers or complexity
Been running AcquireYet.com for a while now — a marketplace where founders buy and sell websites, blogs, SaaS tools, apps, and ecommerce stores. We've crossed 2K+ entrepreneurs on the platform and $2M+ in business sales.
So I dug into our listings across categories. Here's what's actually happening in the micro-acquisition market right now:
Content blogs & affiliate sites are the most listed — but hardest to close fast
Content sites dominate our listings. Buyers love the passive income angle but they're picky. What kills deals? Thin traffic proof. If your GA4 isn't clean and your revenue isn't consistent for at least 6 months, expect a long wait or a low offer.
What closes fast: niche blogs with 12+ months of data, clear monetization (ads + affiliate), and low owner dependency.
SaaS tools are the hottest category for buyers right now
Even micro-SaaS — tools doing $200–$800/month MRR — are getting serious attention. Buyers like recurring revenue. They like not having to touch SEO every month. If you have a small SaaS you've abandoned, it might be worth more than you think.
Valuation reality check in 2026
Stop guessing. Here's roughly what we're seeing:
Content/blog sites → 25x–35x monthly profit
SaaS / apps → 35x–50x monthly MRR
Ecommerce stores → 20x–30x monthly profit
Domains alone → purely demand-driven, no formula
The gap between what sellers expect and what buyers will pay is usually 20–30%. Price it right from day one — overpriced listings go cold fast.
The $1K–$10K range is massively underserved
Most big brokers ignore anything under $50K. That's exactly why we built AcquireYet. There's a huge pool of first-time buyers who want to start small, learn the ropes, and grow. Micro-deals are real deals.
Average time to sell? Around 90 days — if listed properly
Listings with clear financials, traffic screenshots, monetization breakdown, and a brief "why I'm selling" close significantly faster. Buyers aren't just buying revenue — they're buying confidence.
Curious what your project might be worth? We have a free instant valuation tool at acquireyet.com.
And if you've been through a sale or acquisition — what surprised you most about the process? Drop it below 👇
If you've ever thought about flipping a blog, selling your side project, or acquiring a small SaaS — this one's for you.
I've been running AcquireYet.com, a marketplace for buying and selling websites, blogs, and online businesses. Here's what I keep seeing people get wrong:
1. "I'll just sell it when I'm ready" is a trap
Most founders wait until they're burned out to think about selling. By then, growth has flatlined, and buyers can smell it. The best time to list is when things are still going up — even a little.
2. Buyers don't buy revenue. They buy proof.
Screenshots don't close deals. Consistent, verifiable traffic + revenue over 6–12 months does. If your analytics are a mess, fix that before you list — not after.
3. Small businesses are actually easier to sell than you think
You don't need a $100K/year business to find a buyer. Micro-acquisitions are booming. A blog making $300/month with clean stats and a clear niche? There's a buyer for that.
4. Valuation myths kill more deals than anything
"I've heard it's 3–5x revenue." Sure, sometimes. But a newsletter with 10K engaged subscribers and $0 revenue can sell for more than a store doing $2K/month with 80% ad spend. Context is everything.
5. The handover is where deals fall apart
Most people focus all energy on agreeing a price, then rush the transition. Document everything — your traffic sources, content workflow, vendor logins, repeat tasks. A smooth handover = happy buyer = good reviews = more buyers trusting your platform.
Anything you'd add? Especially curious from folks who've actually been through a sale or acquisition — what surprised you most?
👉 If you're thinking about listing or browsing deals: acquireyet.com
I learned this the hard way.
A friend of mine bought a “profitable” content site doing ~$2,000/month. Clean P&L. Steady traffic. Looked like a no-brainer.
Within 60 days:
• Traffic dropped 40% (over-reliance on Google)
• Top affiliate program cut commissions
• The previous owner stopped sharing “unwritten” processes
Revenue fell to ~$800.
This isn’t rare. It’s the norm.
After looking at dozens of deals, here are 5 things buyers consistently get wrong:
They buy revenue, not resilience
If 70–90% of traffic comes from one source, you’re one algorithm update away from trouble.They trust screenshots instead of raw access
No read-only analytics = no deal. Simple.They ignore concentration risk
One traffic channel. One affiliate partner. One key page. That’s not a business—that’s a dependency.They underestimate transition risk
A lot of value lives in the seller’s head. Once they leave, things break.They assume the past = future
Most listings are at or near peak performance. You’re buying at the top more often than you think.
Data point: In the deals I’ve reviewed, a large chunk of sites had at least one major hidden risk that wasn’t obvious in the listing.
Buying a website isn’t passive income. It’s a turnaround project disguised as an asset.
That said—there are great deals if you know what to look for.
I’m building a marketplace focused on more transparent, higher-quality deals → acquireyet.com
Curious: what’s the worst mistake you’ve seen (or made) when buying a site?
Here's a question nobody in this community asks enough:
What happens to all the projects you built and stopped working on?
Most indie hackers have a graveyard. A blog that got 2,000 monthly visitors before you lost interest. A SaaS tool with 12 paying customers you stopped supporting. A niche affiliate site that still earns $80/month on autopilot while you've moved on to the next thing.
These aren't failures. They're assets. And someone out there would pay real money for them today.
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The problem with selling online businesses right now
The existing platforms for buying and selling websites are either built for brokers (taking 15%+ cuts), or designed for 6-figure exits that take months to close. There's almost nothing built for the indie scale — the $300 blog, the $2K newsletter, the $8K micro-tool.
That's the gap I'm building into with AcquireYet — a straightforward marketplace for buying and selling websites, blogs, and online businesses of all sizes.
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Who this is actually for
If you're a builder — sell projects you've outgrown or don't have time for anymore.
If you're a buyer — acquire a proven asset instead of starting from zero.
If you're an investor — find cash-flowing niche sites and digital businesses.
If you're just curious — browse to understand what online businesses are actually worth.
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What makes a project worth listing?
More than you think. Buyers on platforms like this look for:
— Any consistent traffic, even 500 visits/month
— Any revenue, even $50/month
— A domain with backlinks and age
— A newsletter list, even a small one
— A working product with even a handful of users
You don't need to be making thousands of dollars for your project to have real value to the right buyer.
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What I'd love from this thread
Two things:
1. Tell me about your graveyard. What's a project you built, stopped working on, but never fully shut down? I'm genuinely curious how many people here are sitting on sellable assets without realizing it.
2. What would make you actually list it? Is it trust? Simplicity? Finding the right buyer? I want to know what's blocking the sale.
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🌐 acquireyet.com — free to list, free to browse.
Happy to answer any questions below — and if you want help writing your first listing, just drop a reply and I'll help you do it.
most website marketplaces are overbuilt… and kind of broken for indie makers.
I learned this the hard way.
I tried to sell a small project:
it had traffic
a bit of revenue
real potential
But selling it? Way harder than building it.
Every platform felt like it was designed for $50k+ deals:
long approval processes
broker involvement
too much friction
zero focus on small builders
If you’re just trying to sell a $500–$5k project, you’re basically an afterthought.
That didn’t sit right with me.
Because let’s be honest — most of us here aren’t selling million-dollar startups.
We’re flipping side projects, testing ideas, and building small bets.
So I built AcquireYet.
A simpler marketplace where:
you can list in minutes
talk directly to buyers
and actually close without jumping through hoops
No brokers. No complexity. Just indie-to-indie deals.
Right now it’s early:
I’m manually onboarding sellers
talking to every user
and figuring out what actually matters in these transactions
But I believe there should be a place where small deals are first-class, not ignored.
Curious…
Have you ever tried selling a project and felt this friction?
Or is it just me?
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