AnyTrack.io
One Tag to track conversion data across your marketing stack
Today we finally launched on Product Hunt!
After plenty of hesitations we decided to go for it, on one of the busiest days of the week.
Let's see what the rest of the day holds for us, hopefully with some of our fellow Indie Hackers support!
Come check us out and see what AnyTrack is all about. 👉
Fast development and reaction to constant market changes.
Google Ads released the enhanced conversions tracking method on September 30th, we released the integration on October 4th...
The advertising ecosystem is changing at fast pace. Whether breaking changes, new features, new methods... you need to be constantly up to date!
If you're running on Google Ads, and want to improve your attributions data, gear up with the right tools, knowledge and keep investigating.
We finally hired our first employee!
Does that mean AnyTrack is a "real" company?;)
So far this year has been truly amazing, but my co-founder and I really struggled to find the right balance between development, marketing, and customer success.
Now that we "found" a balance, the first employee was a must!
AnyTrack is now part of the Facebook Marketing Partner ecosystem.
Today is might be a cornerstone for our growth, but more importantly, it's a huge achievement for a bootstrapped company like AnyTrack.
We are now listed alongside companies like Segment, mParticle, Marketo, and many more great (and very expensive) companies.
You can check out our listing here.
We finally reached $15'000 MRR, after about 2 years... It took several iterations, blood, sweat, listening... And great customers sharing our app with their peers.
What worked:
- Referral marketing: Definitely something you have to put a focus on.
- Data driven advertising: understand your top personas, and advertising turns into an easy growth engine.
- Constantly releasing new features keep users engaged.
- Be proactive by providing deeper insights & tricks.
It's a big win when you are bootstrapping a startup in the competitive martech field.
When a customer commits to 12 months, which is pretty much our current lifetime (we launched our beta 12 months ago), it gives a massive boost of confidence that no other kind of money can beat!
Bing Ads (now microsoft advertising) is not Google Ads and the tools they provide to track conversions are fairly limited.
Essentially, beside a JS tracking pixel, you have either offline conversions tracking (manual csv upload), or you can use their API to upload conversions.
Needless to say that if you're a lone marketer, small agency, this lack of automation is a heavy burden if you run ads on bing, and prevent accurate campaign optimisation.
So we decided to hit this task and now we're the first to provide such integration for digital marketers.
On our journey to reach "onboarding" perfection, we decided to use the "task style" onboarding.
Essentially, as you signup, the platform main screen is a task list you need to complete.
Result: 14% improvement of activated users.
Time to activation went down by 35%.
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Hi
Mostly automated, analytics fullstory, mixpanel to understand where the frictions are and trying to simplify the process.
We've gone through 4 different onboarding flows so far... and we're planning the next one. -
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Hey Laurent, would you be able to go more into the onboarding. Are you using automation, do you delegate?
The Facebook Conversion API is what marketers should use to send conversions to Facebook, when there is no "thank you" page, or when conversions happen on third party platforms - like your CRM, a partner website or an affiliate program.
Adding this integration to AnyTrack gives our users a huge advantage, as they no longer need to rely on the classic facebook pixel to trigger their conversions.
Challenges:
Beside the huge technical challenge to integrate with the Facebook marketing API, navigating through the developer approval process is like a maze.
Eventually, we got it right and finally got our app approved.
AnyTrack is an "integration first" conversion data platform, so providing an integration catalog to our users was a top priority.
As we released the catalog, we added the 50th integration: Shopify.
Now focusing on adding more conversion data sources such as apps, API's and CRMs.
1 Comment
Nice project, love how it saves time for people managing campaigns. Assume this post will bring less than 10 signups (been there). Can help you get it to $3k mrr by nailing marketing and conversions, let's connect on Twitter :)