Insights and Emails

After deploying saved search emails and getting more users signed up, I started looking into more insights in regards to the email engagement. Luckily AWS SES has some nice features that allow you to build SNS and redirect tracking into your emails allowing you to gather these engagement insights.

With that said, after rolling this out from scratch, I would suggest you have a good schema for event or action tracking which is flexible enough from emails to onsite tracking.

This is the base of how I track insights...

service_name
event_name (<source>.<location>.<action>)
level (severity)
context (object containing data for particular log)
created_ts

Simple yet effective.

Let me know your thoughts or services you use!

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