From the feedback of our referral partners, we learned that our initial set of brand audits were not suitable for a number of potential clients. We knew that specialized audits will be required to be able to offer relevant audit types for our clients.
We have developed 7 new audit types for different segments and target industries. This was the time when we launched a set of market research and customer perception audits for startups.
This was the time when discovered that our audits are super helpful for startups who want to ensure that their branding, positioning and business concept is attractive.