We have just relaunched our homepage as the feedback we gathered from previous iterations was that the message is confusing.

Some quick tips

• Remove home, blog and contact us from the header. Your goal is to convert them to customers. If the customer has signed up chances are they won't want to check them links and if they do they will scroll down. Would also be nice to have it fixed to the top.
• For the header either add a screenshot of the web app below or to the right or add an illustration to the right. You can use https://undraw.co/ for that.
• Layout wise, move the image section up, then features, then testimonial, add the pricing table in, FAQ, CTA and finally footer.
• I would delete "Customer success is business success." in the image section.

Chris,

On first read of the text above the fold, I wonder: "Quickest customer support for whom, the customer or the company?" Both are good things, so I can't exclude that either would be offered. The subtitle might clear it up, instead it expands the question into "Quick and simple for whom?"

On second read, I begin to think that it's not about a customer support tool, but a customer-support-tool-building-tool, a class of products I didn't know existed, and which gives the impression of involving significant work (closest things I have to compare with being web site builder, newsletter builder, etc).

Then I scroll down, skim the text, and begin to think that it's about a white-label service that I can brand and customize (perhaps a lot).

At this point I've formed the impression that the benefits beign offered are: a service focused on functioning smoothly (still not sure whether for myself as a company or for my users), fully branded, and probably that I can customize more than the alternatives.

My .02$. Hope that helps.

First, the site design is simple and clean. Good work on keeping it simple.

My main feedback echoes what others have said. I had to read all the way to the “About” text at the very bottom to get the gist, and I’m still not sure I understand. From reading that text, I think it is a cloud-based customer service platform. I’m actually not sure how it works though. Is it API-driven? A widget? An email address? A portal? What would my customer see? What does it look like from an admin perspective? developer perspective?

The headline is confusing because it isn’t clear who the subject is: is it a new kind of customer support tool? who is it solving a problem for? Maybe something like:

• “Add a customer support portal to your website, no developer needed”
• “CloudSPRT is a white label, cloud-based customer service platform. Simply customize with your brand and domain name, add a link to your site, and start connecting with your customers.”

Hope that is helpful, good luck!

What is the benefit of "The quickest customer support tool"? Quickest for whom, support provider or the entity being supported? Quickness is a feature, not a benefit. Lead with the benefit.

FAQ should be at the bottom. Features first. Customer testimonials second to last.

I am not entirely sure who your primary target customer is. Is it companies looking to get started with a support system or companies that want to move to a new system?