Credo
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Hit $500k ARR in this month. Did it through pricing changes in mid-to-late 2020 which got our growth back on track. Traffic did not increase or decrease over this time in any measurable way. This is just one milestone, but a meaningful one as it means growing traffic again will show bigger returns than before.
Around this date we sunsetted the marketplace escrow service because both sides of the market didn't like it even though it got them what they wanted - agencies closing for work and getting paid on time, and c lients getting the work that was sold or else they were protected. Moved to a new billing model which has worked much better.
Around this date we launched the Credo Platform, which was an end-to-end product to help companies create their marketing briefs, get matched with qualified providers, receive proposals, pay via escrow, and get work delivered. The metrics were amazing for both sides.
Launched the first subscription version of Credo. Was an exciting and terrifying day.
After some career turbulence, I went all in with Credo.
I decided to build a high quality network of marketing providers that I knew and trusted, and did this through inviting the best I knew. Over time, this process has changed of course!
I validated the idea by asking a friend if he was willing to pay me $50 for an introduction to a potential client. He asked me what my PayPal was and I had $50 in my PayPal account three minutes later.
I began my career in digital marketing. However, I'd been trained as a web developer in college and also worked as a technical support consultant for a software company.
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