October 29, 2019

Launched React and Vue.js templates

Davide Pacilio @Davidep86

Today we finally launched React, Vue.js, and Sketch landing page templates 🔥

Have a look at 👉 Cruip.com

So far we've developed 11 premium templates and we plan to reach 20 premium resources within the next 6 months (see below for more details).

4 months of Cruip PRO - How things are going?

Recently, some fellow Hackers have asked me how things are going with Cruip PRO, so I would like to take the chance to share some insights/thoughts with all you:

Numbers:

We're steadily increasing our monthly revenues. For example, in September we did $1.200, and in October $1.500 so far.
We're pretty satisfied with how things are proceeding, but I can't deny that my expectations were a lot higher when we launched Cruip PRO 4 months ago!

What went wrong?

In my opinion, the biggest mistake we made has been to release too many free resources before start monetising. For example, when we launched Cruip PRO we had tons of free templates (16) and just 4 premium resources in our gallery.
The freemium model doesn’t work if you’re trying to sell what you’re also giving away for free (in our case, landing pages). Why? Because people always try to take advantage of free stuff, so as a consequence you end up having your biggest competitor in-house (the free resources).

5 things we learned
  • Free and (often) freemium models don’t work for Indie Hackers. They both require crazy numbers to sustain and grow the product in the long run.

  • We’re often scared of charging because we think our products aren’t good enough - That's stupid because if we skip the hard things, we’re just playing a rigged game.

  • If the goal is to make money, we shouldn’t consider newsletter subscribers, the number of signups, Twitter followers, etc… as small wins for the cause - They are just vanity metrics.

  • It’s simpler to convert 10 users at 30/month than 20 at $5/month. Furthermore, 10 users are easier to serve and manage.

  • Instead of building products to solve our own problems, we should focus on what we're good at, so we provide real value and we also enjoy the journey.

What’s next

Our goal is to reach $6K in monthly revenues within the next six months, and in order to do that, we’re going to:

  • Change the price: from $39 (limited time offer) to $69
  • Develop new premium templates and gradually decrease (or convert) the free ones
  • Expand the templates to new technologies (e.g., Hugo, Gatsby, etc..)
  • Increase the marketing activities (via the blog and tutorials)

Basically we will double down on what is working (point 2 and 3), and we’ll increase our marketing efforts gradually.
I tried to keep it short, but please let me know if you’ve additional questions or curiosity : )

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