Cyced
Turning Strava data into cycling prints
Slow and steady but got to 100 customers today. I have spent $0 on advertising in 2020. Most of my customers have come from organic search or word of mouth. Oh and the email list I organically grow through lead capture.
2020's average customer value is up compared to other years and I've began selling in Etsy which so far has provided a single high-value customer.
I don't advertise or spend any money on marketing Cyced. The margins on the product are just too small to get an effective CPA. So when I got my 50th customer via SEO and through partnerships I was so excited.
I never thought I'd get a customer yet alone this many.
After conducting primary research it was clear the price point of £49.99 (free shipping) was way too high.
I changed this price point to £24.99 + shipping. It's not scalable but will help validate my product and price point. If all goes well I have validation to automise and explore self-printing.
-
1
Pricing is always the trickiest bit for a product. I have the same share of this problem too with my own. It's really hard to validate unless you massive traffic to your page and study conversion rate.
Anyway, good luck and all the best, Angus!
I got my first customer after spending the winter season developing the product and making it optimal in design, print quality, and price point.
The customer came from the SEO work I had learnt and implemented myself over the past two years whilst Cyced was just a cycling blog.
Comment