"We should do this for other developers!"

I (J.C.) was at the gym with my best friend (and personal trainer), Thad. I told him I knew there were other devs out there who, like me in 2015, were feeling awful and struggling to stay fit and healthy. I asked him if he'd want to do this with me.

The problem was I couldn't think of a name. I really wanted some sort of pun (I love puns). "What's a word that relates to developers and lifting?"

"DevLifts?"

😳

I bought the domain while in the squat rack.