Draw.htch.app

There's this great video by Harvard Innovation Labs given by Michael Skok (founding partner of Underscore VC).

It's quite long and detailed, but it's worth a watch.

It goes through the process of creating a Value Prop that people actually care about.

There's one slide where he covers his Value Prop template:

For (target customer segment)
Dissatisfied with (existing solution)
Due to (key unmet needs)
(Venture name) offers (product category)
That provides (key benefits of your solution)

I use this template for every idea including Draw.htch.app.

Here's my first draft:

For: Creatives who work with 3D
Dissatisfied with: Sketching feedback on Zoom
Due to Limitations of today's whiteboards
HTCH offers: Realtime, Sharable, sketches over 3D
That provides More natural pen/paper feel

Sharing this value prop here so we can track how it changes over time.

While building htch.app, we saw a need for a drawing tool that could make sketching easier for architects. Feedback from users showed that an intuitive drawing solution would work well alongside our existing platform. That's how we came up with the idea for Draw.htch.app: a tool designed to help architects quickly and easily sketch out their ideas. It fits perfectly with htch.app to improve the whole design process.