Else

Prototype on your real codebase. Ship a merge-ready PR.

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May 6, 2026 Most prototyping isn't greenfield

“Lovable and Bolt – every time you open them, it's a blank page. When you open Else, you look at your website.”

A CPO at a B2B SaaS company told me this in April.

Greenfield-first tools were built for someone with no product yet. They cannot imitate yours – they were never given access to it.

When a prototype lives in a sandbox, it has to be rebuilt to ship. When it lives on the repo, it ships as a PR.

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I'm building Else because I believe software's next phase is personalization at scale. Not one-size-fits-all products. Beginning with product teams, we're making everyone builders.