Update 80: SaaS email onboarding teardowns
by Kalo YankulovHappy Monday, Indie Hackers!
- What we worked on last week and how well did we achieve our goals?
I published 2 new posts on the Encharge blog, 2 SaaS email onboarding teardowns. If you run a trial-driven SaaS product, you should check them out.
Email onboarding teardown of Hey.Space — https://encharge.io/email-onboarding-teardown-heyspace/
Email Onboarding Teardown of Fixel.AI — https://encharge.io/saas-email-onboarding-teardown-fixel/
I've gone over each single onboarding email of these SaaS companies, providing critique + actionable tips.
I had 3 sales calls. Unfortunately, lost a potential big client.
On the tech side, Slav has almost finished our identification resolution.
- What we're working on this week, and what are our goals?
We have set up a new weekly prioritization/monthly goals framework to follow using an impact/effort grid - https://share.getcloudapp.com/DOu8x2Dy
The goal for the month is to close 5 new customers.
My activity for the week is to publish 2 newsletters, write 2k words, and help onboard/acquire a new customer
Slav is finishing the ID feature and is going to work a new big feature — app Events v.2., as well as customer development on LinkedIn.
- Anything important we have learned or anything we are struggling with?
We learned that you don't have anything until you talk to the decision-maker. We lost a big account lead that we actually never had, as the decision-maker was never on our side. Lesson learned — identify the decision-maker early on in the sales process, and arrange a call with them before you deem a lead hot or cold.
