Hashiru Trade Engine

Since I launched the engine on Gumroad 10 days ago I spend most of my evenings focusing on making it easier for people to get to using it faster and integrating it in their own systems, so they can see the value it can bring.

I've also had a demo call that I think went as well as could be expected with a non technical founder looking to build a crypto exchange.

Yesterday I released an unlimited trial period for it available as a pay what you want subscription here: https://gumroad.com/l/rNsKn

You can use it to download a copy of the engine along with all files contained in the other tiers and test locally for up to 20k orders/requests per market.

I've also published an open source repo that connects to the engine to expose an HTTP API to create or cancel orders and log all events generated. This is available here:
https://github.com/hashiruhq/demo_exchange_api

I hope this will allow more customers to understand what they get out of subscribing and remove some of the unknowns.

Next steps are to work on a landing page and a full development documentation for it, which would make it that much easier to get started with it.

Some lessons learned:

• People avoid what they don't understand, so make it easy to learn your value proposition
• A demo is worth a 1.000.000 words, especially when you don't have a visual interface for your product
• There a few connected services that I could also release to make choosing Hashiru that much easier for my target customer
• It may be worth investing in a demo frontend too, after a few sales

While working as a developer and consultant as part of my digital web agency a few years ago my business partner comes to me and says he is in discussions with a new lead that wants us to create a trade/matching engine for a crypto currency project they want to launch.

The only catch is that it has to be able to execute over 1000000 trades per second and they want it done in either C++ or Java (because they don't think it can be done in anything else).

I took that as a challenge to write one in Go, since I haven't written C++ and Java for over 12 years.

I did manage to write one even thought the client chose to go in another direction, but after that I wrote an article on our blog which lead to a 2 year client to write a full exchange focused around my engine solution.

Today I am releasing the trade engine as a service as subscription on Gumroad.

I'm still working on the homepage for it, but since I am already in discussions with a few people who are interested in using and that blog post still generates a fair amount of leads I think it's the right time for this soft launch.