Heights Platform

I have always been passionate about learning, and I firmly believe the existing education system is broken. Instead of going to college, I started and bootstrapped my own company. That was over 10 years ago, and I consider myself to be far ahead of many peers who did go through the traditional education system. We live in a time where there is more opportunity for the individual than ever before, yet many don't have the skills in order to take advantage of it.

Many entrepreneurs are trying to monetize their knowledge with online courses, though this usually means a couple videos on a WordPress site and access to a facebook group (a poor solution).

While these entrepreneurs, mentors, and coaches might have true skill, it is hard to create results for your students with an improper system. The value of a simple video online, and a program that gets you a result are vastly different.

Game companies, and social media companies spend so much time on optimizing mechanics and feedback loops in order to keep users coming back for more. Why not use knowledge of these principles and data to build a platform that will help a student get results? Entrepreneurs have valuable skills to teach, but that doesn't make them master course designers. Why not build constraints to help course creators setup their content the most effective way?

These are some of the problems that we aim to solve with Heights Platform. I want people who might never think of being a teacher because the pay and time constraints, to instead create an online course where they have the potential to both earn more and impact more people.

If you've ever considered launching an online course, but haven't. We want to know what was holding you back. In addition to providing the best software solution for creating and selling online courses, we want to make sure that we educate course creators so they can feel confident in launching their online course.

We built Heights Platform on the side while working on our other products. We purposely avoided the popular idea of building a traditional MVP for this web app as we believe that many simple, but ineffective solutions already exist, and the need for a better solution was clear.

Being a web application and digital product studio made it easier for us to approach building a product this way. We were able to use revenue from our other products to bootstrap development of Heights.

We are also a small team so building Heights to a certain level of polish and feature completeness before launch made more sense as then it would allow us to more easily switch gears to promotion and marketing, without having to worry about tons of feature requests and bug reports early on.