What Was it Like to Build Our First Version?

We built Heights Platform on the side while working on our other products. We purposely avoided the popular idea of building a traditional MVP for this web app as we believe that many simple, but ineffective solutions already exist, and the need for a better solution was clear.

Being a web application and digital product studio made it easier for us to approach building a product this way. We were able to use revenue from our other products to bootstrap development of Heights.

We are also a small team so building Heights to a certain level of polish and feature completeness before launch made more sense as then it would allow us to more easily switch gears to promotion and marketing, without having to worry about tons of feature requests and bug reports early on.