September 10, 2019

Launched Weekend Club

Charlie Ward @charlierward


On many occasions, people have told me they want to work together more in IRL.

So today, I’m pleased to introduce Weekend Club. A new experiment by IndieBeers.

It isn't a hackathon. It's more working on your own projects, with other Indie Hackers there.

To stay accountable, to help each other, to meet like-minded people.

London’s already one of the world's most active cities for Indie Hackers, but it has so much further to grow.

I’m hoping by working together more often, we can build stronger connections, and increase this early momentum we have.


I'm treating the first version as an experiment, so created a simple landing page using Carrd and Mailchimp.

I'll see how many sign-ups I get to gauge interest, and also help me decide what sort of venue is suitable.

To market it, I went through 4x main channels:

  • IndieBeers Newsletter: This currently goes out to 93 people each month, including 5x interesting/useful links I think my audience would like. I included a summary and link to the landing page here.

  • IndieBeers Twitter: I wrote a tweetstorm about what we've made and why, which I also retweeted with my personal account.

  • Personal Connections: I just sent it to some of my friends who I thought would be interested.

  • Indie Hackers: Well, I'm posting here too :)

I'll provide an update as things progress of course.


There is more I could do to market this, but I want to restrict it to channels that are Indie Hackers heavy, especially early on.

The whole point is that Indie Hackers want to work with... other Indie Hackers.

So it would be foolish to cast the net too wide. Which is why I avoided Linkedin, despite the fact I probably have the most reach there.

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