December 10, 2019

Launched the MVP

Andy Cloke @andycloke

Just launched the MVP of Influence Grid, a tool to help brands find TikTok influencers: https://www.influencegrid.com/.

Spent about 1 month working out how to save / update the data and building the backend, then 2 weeks building the front end. It’s super minimal at the moment, but you can search by location, topic, account size, engagement rate and average video views.

Things I’ll add next: a proper landing page, free trial/ limited features for free accounts, export to CSV, user search, categorisation of music genres.

The initial marketing focus will be on finishing the technical SEO and link building via submitting to directories / Reddit. I’ve also reached out to 1 industry journalist and he said he'll write about the site at some point this week!

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