Pivoted to Consumer

After gaining 75 Slack teams within the first month of launching Internal, we realized that emotional communication isn't a pain point for businesses - only an annoyance - but is a pain point for consumers in their personal lives.

With this, we pivoted to consumer-facing and adapted the Slack application to simultaneously enter our first consumer niche (co-founder relationships) and bridge the gap from Internal being Slack-first to mobile-app first.