October 17, 2019

Pivoted to Consumer

Ian Scalzo @ianscalzo

After gaining 75 Slack teams within the first month of launching Internal, we realized that emotional communication isn't a pain point for businesses - only an annoyance - but is a pain point for consumers in their personal lives.

With this, we pivoted to consumer-facing and adapted the Slack application to simultaneously enter our first consumer niche (co-founder relationships) and bridge the gap from Internal being Slack-first to mobile-app first.

Today's Top Milestones
  • Weekly Update #9
    Big news this week for the marketing team - we successfully hired and are onboarding a new content manager that will help get our content to the next