Experimenting With Ads & Trusting our Klaviyo Email Funnel For MRR Growth

We've recently decided to dabble into Google Ads to take advantage of the spend 500 dollars, get 500 dollars free in ad spend promo they have. It's been about 6 days and so far we've seen 160 new signs ups, we've spent 200 dollars, and we've sold 3 subscriptions. While we technically are losing on ads, we hope our product and subscription model can make up for it more long term on these users. This also gives us a chance to let the Google Tag manager do its thing and pick up on our target audiences better and also gives us opportunity to continuously improve our marketing and ad resources.

What I think is slightly more impactful is that the 160 sign ups are all automatically brought into our Klaviyo sales funnel and over the next 2 months we will continuously have the opportunity to retarget them to make them active on our platform, engage them and upsell our premium services to them through already built flows. Looking forward to reporting back in a few weeks to see where this has brought us!